SocialSnap Services and Enhancements

• Custom Configuration for Social Snap

  We provide support for setting up GA goals and campaigns, defining keywords and topic tags, integrating in-house data sources, customizing the influencer algorithm to your brand or product category, and creating custom report templates for multiple stakeholders.

• Custom Analytics Projects

  Our expert analytics team has extensive experience in many areas of social media analysis. We can help you match social profiles, assess the value of socially connected customers, integrate data silos, analyze influencer impact and much more.

• Analytics Support for Agencies & Their Clients

  We love data. So if you aren’t sure what the numbers mean or what to do next, Social Snap’s highly talented team of analysts can help. Our extensive, expert analysis services can help you make the case to senior management, wow your clients with insights and recommendations and optimize your social media initiatives.

• Human Data Scrubbing (Human Validation of Social Mentions)

  Organizations that rely on social media monitoring tools often find that computer-generated results too limited to form the basis of multi-million dollar strategy decisions. In particular, many of these fully-automated tools generate large quantities of irrelevant and/or spam records, many also provide obviously inaccurate sentiment scoring. Having such frequently unreliable data adds unacceptable levels of risk and uncertainty to any work-product that depends on them.
  
  For organizations requiring SM-monitoring data whose durability, precision and accuracy are on a par with any other vital corporate information asset, the solution has increasingly been to invest human capital in reviewing each record returned by the monitoring tool, so as to validate or correct the accuracy of results. With Serengeti’s Social Scrub service, organizations can drive down their significant investment in human capital, and thus the effective cost of obtaining clean, accurate and truly actionable SM data.
  
  Social Snap Services can provide a cost-effective solution for reviewing mentions from buzz data, direct streams or other sources, in order to eliminate irrelevant and/or spam records and to validate the assigned sentiment. An additional-value add from this service is that each relevant mention can be tagged with critical information to identify high-value content such as product recommendations, competitor recommendations and exhortatations to avoid a product or brand. Mentions can be tagged during the scrubbing process, based on a set of customer-specified criteria, and thereby provide deeper insights into the SM conversations that are relevant the organization.

• Social Media Data Mining

  Want to understand more about your customers and prospects? As social media analytics experts, Social Snap is in a unique position to perform deep-dive analysis on the massive data sets returned by your monitoring tool, in order to uncover key insights into customer and prospect perceptions, behavior patterns, online relationships, identities and profiles across multiple channels, and other key indicators that offer critical insight for decision making.