SocialSnap Services and Enhancements
In addition to standard social-media analytics consulting services,
we now offer these services that directly leverage the
broad functionality of the Social Snap application:
We provide support for setting up GA goals and campaigns, defining keywords
and topic tags, integrating in-house data sources, customizing the influencer
algorithm to your brand or product category, and creating custom report templates
for multiple stakeholders.
Our expert analytics team has extensive experience in many areas of
social media analysis. We can help you match social profiles, assess the value
of socially connected customers, integrate data silos, analyze influencer impact
and much more.
We love data. So if you aren’t sure what the numbers mean or what to do next,
Social Snap’s highly talented team of analysts can help. Our extensive, expert
analysis services can help you make the case to senior management, wow your
clients with insights and recommendations and optimize your
social media initiatives.
Organizations that rely on social media monitoring tools often find that
computer-generated results too limited to form the basis of multi-million dollar
strategy decisions. In particular, many of these fully-automated tools generate
large quantities of irrelevant and/or spam records, many also provide obviously
inaccurate sentiment scoring. Having such frequently unreliable data adds unacceptable
levels of risk and uncertainty to any work-product that depends on them.
For organizations requiring SM-monitoring data whose durability, precision and accuracy
are on a par with any other vital corporate information asset, the solution has
increasingly been to invest human capital in reviewing each record returned by
the monitoring tool, so as to validate or correct the accuracy of results.
With Serengeti’s Social Scrub service, organizations can drive down their significant
investment in human capital, and thus the effective cost of obtaining clean, accurate
and truly actionable SM data.
Social Snap Services can provide a cost-effective solution for reviewing mentions
from buzz data, direct streams or other sources, in order to eliminate irrelevant
and/or spam records and to validate the assigned sentiment. An additional-value add
from this service is that each relevant mention can be tagged with critical information
to identify high-value content such as product recommendations, competitor recommendations
and exhortatations to avoid a product or brand. Mentions can be tagged during the
scrubbing process, based on a set of customer-specified criteria, and thereby
provide deeper insights into the SM conversations that are relevant the organization.
Want to understand more about your customers and prospects? As social media
analytics experts, Social Snap is in a unique position to perform deep-dive
analysis on the massive data sets returned by your monitoring tool,
in order to uncover key insights into customer and prospect perceptions,
behavior patterns, online relationships, identities and profiles across
multiple channels, and other key indicators that offer critical insight
for decision making.