Welcome to our resource center. Here you will find an ever-growing variety of information to help you better understand social media analytics, and the Social Snap application. If you don't find what you are looking for, please ask. We are here to help.

Articles

Here are links to some of our favorite content on social meadia measurement and related topics.

• Selling Social Media to Senior Execs: Tips for Making the Case with Data

  In a recent Marketing Land article, Nan Dawkins offers 5 tips for selling social media to the people who have budget authority.

• How to Move Your Social Media Analysis From the Platform to the Individual Level

  Social Snap's Director of Analytics, Nate Linnell, explains how to get more insights into the people who engage with your brand in social channels.

• Social Media Metrics: Measuring Business Value When Sales Take Place Offline

  Nan Dawkins talks about conversion values and other ways to link business outcomes to social media.

• 50 Shades of Social Media Measurement Tools

  Nan Dawkins presents five essential categories of social media measurement tools and describes who uses them, for what purpose, and the metrics that each offers.

• Creating a Measurement Plan for Content Marketing: 3 Key Considerations

  Calculating the business value of content isn't always as straightforward as it seems. This article discusses three considerations that affect measurement of content.

• Influencer Identification & Profiling

  How to find and understand the people who are the keys to success in your social media campaigns.

• 3 Killer Facebook Metrics To Calculate Using Data From Facebook Insights

  In a recent Marketing Land contribution, Nan Dawkins highlights some interesting and useful new metrics that can be calculated from Facebook Insights data.

• Influence, Durkheim, and ... Suicide

  In her post on the Word of Mouth Marketing Association blog, Social Snap CEO Nan Dawkins shares her thoughts on how to rate influencers.

• Building a Social Media Predictive Model

  In Search Engine Watch, Social Snap's Director of Analytics, Nate Linnell, explains how to leverage analytics data to build effective decision models.

• How to Create a Social Media Ad Buy on a Budget

  Another Search Engine Watch post by Nate, providing insights on economical approaches to buying social media advertising.

• Measuring Social Media with Web Analytics

  A two part series that gives detailed advice on leveraging web analytics for a critical look at your social media efforts.
  Read Measuring Social Media with Web Analytics Part 1
  Read Measuring Social Media with Web Analytics Part 2

White Papers, Presentations, and Reports

A selection of various white papers and reports and other documents about social media analytics and related topics.

• Quick Guide to Pinterest, Tumblr and Google+

  A concise, highly practical overview of three powerful new SM marketing channels: Pinterest, Tumblr and Google+. This document provides an at-a-glance summary of the best ways to exploit these channels effectively in your SM marketing campaigns.

• SMX 2012 -- Social Media Measurement: From Reach to ROI

  Nan Dawkins' presentation from SMX-2012 in Las Vegas, covering the ways that social media metrics can build a practical, convincing business case for connecting SM investments to increased ROI.

• Social Snap's Quick Guide to Tumblr

  What's the secret to Tumblr? Learn more from this presentation on ways to use Tumblr effectively in your social marketing mix.

• Social Snap's Quick Guide to Pinterest

  In Pintyerest in your social marketing mix? This presentation covers the reasons why you consider it, and shows some ways it can be a valuable channel.

• Social Snap's Quick Guide to Google+

  Have you identified Google+ as the next social channel to add to your mix? This presentaiton will help to ensure that you get it right.

• Meaningful Social Media Measurement

  A white paper from the Social Snap development team, addressing the many issues of credibility, accuracy and relevance associated with the steadily increasing flood of metrics now available for social media data.

• Facebook Metrics Cheat Sheet.

  Every metric you can get from Facebook, and where you can find it: Social Snap's free white-paper is your Facebook Metrics Cheat Sheet.

Handy Tools

Here is a free tool that you may find useful in planning and executing your next social-media marketing campaign.

• Social Snap's free URL-Tracker

  A tool to help organize and keep track of those impenetrably complex shortened URLs that are used in many social-media campaigns. Try it!