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Tag Archives: social media metrics
7 Reasons Why Measuring Social Media is Critical for Agencies
TweetInvestment in social media marketing is on track for continued growth in 2013 – and according to a recent study by InfoGroup, 68% of marketers plan to increase data-related marketing spending specifically. If growing demand and a focus on data … Continue reading
Schmooze Optimization by Greg Jarboe: The Search for More B2B Video Success
TweetTake the time to read this article and enjoy the videos. All good stuff from Greg Jarboe about getting more mileage from videos and measuring your efforts with Social Snap. http://www.reelseo.com/schmooze-optimization-b2b-video/
Posted in Content Marketing Measurement, Social Media Analytics, Social Media Channel, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap
Tagged social media analytics, social media engagement, social media marketing, social media measurement, social media measurement tools, social media metrics, social media monitoring, social snap
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Social Media Metrics and Reports: A Few of My Faves
TweetRaindrops on roses and whiskers on kittens Reach and engagement and Facebook impressions Nice neat reports to my boss I can bring These are a few of my favorite things! The Social Media Today group on LinkedIn has a nice … Continue reading
Posted in Facebook, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Snap, Uncategorized, Web Analytics
Tagged facebook, social media analytics, social media marketing, social media measurement, social media metrics, social media reports, social snap
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How to Measure Social Media: New book features Social Snap!
TweetWe love Nichole Kelly’s new book, How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI — especially the part about Social Snap! Nichole rated several social media measurement tools on the market based on … Continue reading
Posted in Social Media Analytics, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap, Uncategorized, Web Analytics
Tagged How to Measure Social Media, Nichole Kelly, Nichole Kelly book, social media analytics, social media measurement, social media metrics, social snap
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5 Keys to a Successful Social Media Plan
TweetSocial media is widely accepted as a necessary part of the marketing mix, but new enough to leave many organizations unclear about the right strategy and tactics. You can clear up the confusion and set the stage for success by … Continue reading
How to Make the Case for Social Media Marketing
TweetAre your social media marketing plans under constant scrutiny and questioning? Whether you’re an in-house marketer reporting to senior level execs, or a consultant who needs buy-in from the client, you will eventually be asked to defend the value of … Continue reading
3 Ways to Improve Data Analysis for Social Media Marketers
Tweet3 Ways To Improve Social Media Data Analysis Skills for Marketers Has social media measurement become your professional black hole of death? Do your spreadsheets look like the dog’s breakfast (sorry @bigdatadog) as they quickly fill with more and more … Continue reading
How to Use a Best Practices Approach to Social Media Measurement
TweetAs social media marketers, we live in a world of constant and rapid change. On a daily basis, we are forced to deal with new social channels, new kinds of disparate data, new metrics, and new tools for gathering and … Continue reading
Data Dog Gets the Scoop
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Posted in Influencer Identification, Social Media Analytics, Social Media Cartoons, Social Media Influencers, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap, Web Analytics
Tagged buzz monitoring, cartoon, content analytics, finding influencers, google analytics, google analytics social reports, humor, influencer analysis social media, social media analytics, social media influencer, social media influencers, social media marketing, social media measurement, social media metrics, social media monitoring, social snap
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Social Media ROI: Monetizing Your Brand’s Social Media
TweetSocial Media ROI has been a big question mark for as long as social media has been popular. Clearly, monetization isn’t possible in every case, and in fact, some experts argue that it shouldn’t be a goal at all. But … Continue reading
