Category Archives: Uncategorized

Social Snap Source Code For Sale

TweetIn April, I announced that we would be closing out our software as a service offering and selling non-exclusive licenses to the Social Snap source code for a limited time.  We plan to phase out completely by end of summer, … Continue reading

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Farewell to Social Snap

TweetA few weeks ago, I read  Zombie Startups, an excellent post by Danielle Morrill, an entrepreneur who recently made a tough decision about her company.   As I read this post, a small knot in my gut began to grow. While … Continue reading

Posted in Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Snap, Uncategorized, Web Analytics | 9 Comments

7 Reasons Why Measuring Social Media is Critical for Agencies

TweetInvestment in social media marketing is on track for continued growth in 2013 – and according to a recent study by InfoGroup, 68% of marketers plan to increase data-related marketing spending specifically.  If growing demand and a focus on data … Continue reading

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Why Social Visits Look Low in Google Analytics and How to Fix the Problem

TweetBy Nathan Linnell (Director of Analytics, Social Snap) Do you ever look at the Google Analytics (GA) social referrals report and wonder why the visit metrics seem lower than you had anticipated?  If you have, you are likely not alone … Continue reading

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Social Media Metrics and Reports: A Few of My Faves

TweetRaindrops on roses and whiskers on kittens Reach and engagement and Facebook impressions Nice neat reports to my boss I can bring These are a few of my favorite things! The Social Media Today group on LinkedIn has a nice … Continue reading

Posted in Facebook, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Snap, Uncategorized, Web Analytics | Tagged , , , , , , | Leave a comment

Measuring the Impact of Content Marketing

TweetIf you are beginning to think about how best to measure your content marketing efforts, check out our article on Marketing Land today: Creating a Measurement Plan for Content Marketing: 3 Key Considerations. In the meantime, here is one of … Continue reading

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5 Reasons Your Social Content is Falling Flat

Tweet  Many brands make the mistake of equating social media activity with social media success. If you’ve been publishing regularly, but unsuccessfully, your social content may be to blame. Social content is created or curated.  In other words, you either … Continue reading

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Happy Halloween

TweetHappy Halloween! Working like a dog to make social media measurement a Snap for our clients.

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How to Measure Social Media: New book features Social Snap!

TweetWe love Nichole Kelly’s new book, How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI — especially the part about Social Snap! Nichole rated several social media measurement tools on the market based on … Continue reading

Posted in Social Media Analytics, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap, Uncategorized, Web Analytics | Tagged , , , , , , | Leave a comment

How to Tie Social Content to Your Customer Lifecycle

TweetAny social media activity is better than no social media activity. However, at some point, your brand needs to move from being active in social channels to being effective.  You’ll know that you are successfully making this transition when your … Continue reading

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