Category Archives: Social Media Measurement

Farewell to Social Snap

Posted on April 2, 2013 by ndawkins

TweetA few weeks ago, I read  Zombie Startups, an excellent post by Danielle Morrill, an entrepreneur who recently made a tough decision about her company.   As I read this post, a small knot in my gut began to grow. While … Continue reading →

Posted in Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Snap, Uncategorized, Web Analytics | 8 Comments

Four Easy Steps to Evaluate Facebook Posts

Posted on March 8, 2013 by Nathan Linnell

TweetThere are many ways to evaluate the performance of Facebook posts; some can be complex while others can be more basic.  This post outlines a simple way to begin understanding the impact of each of your posts.  Visually, the first … Continue reading →

Posted in Facebook, Social Media Analytics, Social Media Measurement, Social Media Metrics, Social Snap | Tagged , , , , , | Leave a comment

How to Use Twitter’s Vine App to Engage Your Audience

Posted on March 6, 2013 by Stacy

TweetYouTube’s popularity has definitely proven that video marketing is a viable channel to explore – and Twitter’s launch of the Vine App makes it even easier to give video a try. With a length limit of just six seconds, marketing … Continue reading →

Posted in Social Media Channel, Social Media Marketing, Social Media Measurement, Social Media Metrics, Vine | Tagged , , , , , | Leave a comment

7 Reasons Why Measuring Social Media is Critical for Agencies

Posted on March 4, 2013 by ndawkins

TweetInvestment in social media marketing is on track for continued growth in 2013 – and according to a recent study by InfoGroup, 68% of marketers plan to increase data-related marketing spending specifically.  If growing demand and a focus on data … Continue reading →

Posted in agencies, Social Media Analytics, Social Media Measurement, Social Media Metrics, Uncategorized | Tagged , , , , | Leave a comment

Greg Jarboe interviews Social Snap’s CEO about “the sharpest social media analytics tool in the shed”.

Posted on February 19, 2013 by Stacy

Tweet Read the full interview.

Posted in Content Marketing Measurement, Social Media Analytics, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap | Tagged , , , , | Leave a comment

5 Best Practices for Content Marketing Excellence

Posted on February 14, 2013 by Stacy

TweetContent marketing can drive three times as many sales as digital advertising — IF you are good at it.  Unfortunately, many brands take a “publish and cross your fingers” approach.  This usually turns out to be a big waste of … Continue reading →

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Social Media Reporting: New customization features announced for Social Snap reports

Posted on February 14, 2013 by ndawkins

TweetThe ability to create truly customized reports is one of the key differences between Social Snap and other measurement tools on the market today.  Social Snap is the only measurement tool that allows users to create unlimited, customized reports combining … Continue reading →

Posted in Content Marketing Measurement, Social Media Analytics, Social Media Channel, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap | Tagged , , , , , | Leave a comment

Schmooze Optimization by Greg Jarboe: The Search for More B2B Video Success

Posted on February 11, 2013 by Stacy

TweetTake the time to read this article and enjoy the videos.  All good stuff  from Greg Jarboe about getting more mileage from videos and measuring your efforts with Social Snap. http://www.reelseo.com/schmooze-optimization-b2b-video/

Posted in Content Marketing Measurement, Social Media Analytics, Social Media Channel, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap | Tagged , , , , , , , | Leave a comment

Can It Be Measured?

Posted on February 5, 2013 by Stacy

TweetContinuing with our “Can It Be Measured?” campaign from a photo taken outside a Children’s Hospital. At Social Snap we take pride in all the things we CAN measure by bringing together hundreds of metrics from multiple data sources. But … Continue reading →

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Social Media Metrics and Reports: A Few of My Faves

Posted on January 29, 2013 by ndawkins

TweetRaindrops on roses and whiskers on kittens Reach and engagement and Facebook impressions Nice neat reports to my boss I can bring These are a few of my favorite things! The Social Media Today group on LinkedIn has a nice … Continue reading →

Posted in Facebook, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Snap, Uncategorized, Web Analytics | Tagged , , , , , , | Leave a comment