Category Archives: Social Media Marketing

Farewell to Social Snap

TweetA few weeks ago, I read  Zombie Startups, an excellent post by Danielle Morrill, an entrepreneur who recently made a tough decision about her company.   As I read this post, a small knot in my gut began to grow. While … Continue reading

Posted in Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Snap, Uncategorized, Web Analytics | 8 Comments

3 Best Practices for Marketing with Vine

TweetTwitter’s Vine app is less than three months old and the jury is still out on whether it makes an impact on leads and conversions. Like any new marketing tool, it’s going to take some strategic use and ongoing testing … Continue reading

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How to Use Twitter’s Vine App to Engage Your Audience

TweetYouTube’s popularity has definitely proven that video marketing is a viable channel to explore – and Twitter’s launch of the Vine App makes it even easier to give video a try. With a length limit of just six seconds, marketing … Continue reading

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Schmooze Optimization by Greg Jarboe: The Search for More B2B Video Success

TweetTake the time to read this article and enjoy the videos.  All good stuff  from Greg Jarboe about getting more mileage from videos and measuring your efforts with Social Snap. http://www.reelseo.com/schmooze-optimization-b2b-video/

Posted in Content Marketing Measurement, Social Media Analytics, Social Media Channel, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap | Tagged , , , , , , , | Leave a comment

Social Media Metrics and Reports: A Few of My Faves

TweetRaindrops on roses and whiskers on kittens Reach and engagement and Facebook impressions Nice neat reports to my boss I can bring These are a few of my favorite things! The Social Media Today group on LinkedIn has a nice … Continue reading

Posted in Facebook, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Snap, Uncategorized, Web Analytics | Tagged , , , , , , | Leave a comment

How to Run Successful Pinterest Contests

TweetIf your target audience is on Pinterest, your brand should be too!  Running a contest is one of the most effective ways to engage with your audience in a fun (and profitable) way. Contests can help you meet a number … Continue reading

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How to Optimize Tumblr for Your Brand

TweetTumblr is a popular micro-blogging site that is proving to be a good fit for brands – including the New York Times, HBO and J. Crew. It’s a photo, video and quote friendly platform that rewards outside of the box … Continue reading

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3 Lessons from Top Google+ Brand Pages

TweetThink Google+ is a forgettable social network? Think again. With 250 million users, it’s worth your attention. Some of the biggest brands online are leveraging it to grow their communities, attract new leads and convert those leads into sales. Here’s … Continue reading

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Is Facebook More Important to Your Business Than You Think?

TweetThe following post is written by Eric Taylor, a freelance writer and business developer for Qwaya, a Facebook ad management tool.  Qwaya provides powerful features for online advertisers and social media marketers world-wide. It is 2012, about to coast quickly … Continue reading

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How to Create Multiple Pinboards That Lead to Sales

TweetThere’s no denying the massive growth of Pinterest. Pinterest users are making their likes known – and marketers are taking notice. Bizrate Insight’s research into how consumers use social sites – including Pinterest – show that “pinners” are not only spending … Continue reading

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