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Category Archives: Facebook
Four Easy Steps to Evaluate Facebook Posts
TweetThere are many ways to evaluate the performance of Facebook posts; some can be complex while others can be more basic. This post outlines a simple way to begin understanding the impact of each of your posts. Visually, the first … Continue reading
Can the New Facebook Cards Connect the Dots Between Exposure and Sale?
TweetMarketers are starved for concrete evidence that demonstrates business impact. This is true for all social media, but for Facebook in particular, which is attracting a frenzy of experimentation (and some doubt as well) from marketers looking for bottom line … Continue reading
Social Media Metrics and Reports: A Few of My Faves
TweetRaindrops on roses and whiskers on kittens Reach and engagement and Facebook impressions Nice neat reports to my boss I can bring These are a few of my favorite things! The Social Media Today group on LinkedIn has a nice … Continue reading
Posted in Facebook, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Snap, Uncategorized, Web Analytics
Tagged facebook, social media analytics, social media marketing, social media measurement, social media metrics, social media reports, social snap
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Addicted? Maybe just a little.
Tweet Addicted? Maybe just a little.
Posted in Facebook, Social Media Cartoons
Tagged cartoons, social media engagement, social media marketing
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Is Facebook More Important to Your Business Than You Think?
TweetThe following post is written by Eric Taylor, a freelance writer and business developer for Qwaya, a Facebook ad management tool. Qwaya provides powerful features for online advertisers and social media marketers world-wide. It is 2012, about to coast quickly … Continue reading
One Social Media Metric You May Have Missed: Community Manager Satisfaction
TweetThere is no doubt about it, measuring your social media activities is a critical element of your overall plan, strategy and tactics. Without measurement, you are basically flying by the seat of your pants and you’ll never know whether your … Continue reading
Fifty Shades of Great Facebook Engagement
Tweet Fifty Shades of Great Facebook Engagement
Facebook Insights: Metrics Cheat Sheet
TweetLast month I wrote an article for Marketing Land on three interesting metrics that can be calculated using data from Facebook Insights: Average Organic Reach Per Post, Average Engagement Per Post, and Engagements Per Engaged User. These are simple examples … Continue reading
Want more insights from Facebook Insights?
TweetIf you are a Facebook marketer, be sure to check out our new article on Marketing Land: Facebook Analytics: 3 Killer Metrics To Calculate Using Data From Facebook Insights. Are you calculating some unique metrics using Facebook Insights data? We … Continue reading
Posted in Facebook, Social Media Metrics
Tagged facebook, facebook analytics, facebook insights, facebook metrics
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