Author Archives: admin

And the winner of the eMetrics New York pass is…

TweetCongratulations to Ana Kravitz, Senior Manager, Web Analytics at Barnes and Noble (BN.com)! Ana entered our Facebook contest to win a free day pass to the eMetrics Optimization Summit in New York (October 17 – 21). The New York eMetrics … Continue reading

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Want a free ticket to eMetrics Marketing Optimization Summit in New York?

TweetWe’re giving away a free day pass (worth $900!) to the eMetrics Marketing Optimization Summit in New York (October 17th – 21st)! To enter, simply visit our Social Snap Facebook page. Social Snap will be sponsoring the social optimization track … Continue reading

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Social Media Measurement Roundup

TweetHere are some recent good reads from around the web about social media measurement: How To Measure Influence (Chris Koch’s B2B Marketing Blog) Chris Koch makes some interesting points about the industry’s navel-gazing fascination with the concept of “influence” and … Continue reading

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Social Media Monitoring: What It Will (and Won’t) Do For You

TweetA recent Altimeter study found that 82% of companies will have a social media monitoring solution in place in 2011.  These tools can tools can be very useful in planning, executing, and tracking social media marketing programs.  However, like any … Continue reading

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Human Analysis in Social Media Monitoring: 5 Simple Steps to Navigate a Sea of Records

TweetIf you’re aiming to tackle social media monitoring, then finding a suitable tool is simple. A stable of popular products offer users the ability to conduct complex searches through millions of historical records. The process generally entails inputting a list … Continue reading

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