Measuring Business Value When Sales Take Place Offline

You know that you are putting time and money towards social media marketing efforts.  You also know (or assume) that some of these efforts must be responsible for sales that are taking place offline. Right?  Assume no longer.  In our latest Marketing Land article we’ve outlined a couple of approaches to help you  track the business value of social media marketing.

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This entry was posted in CRM, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap, Uncategorized, Web Analytics and tagged , , , , , , , , . Bookmark the permalink.

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