Here are some insightful thoughts by some of our favorite gurus (old and new) and one, kinda funny smart-ass:
Have You Hugged Your Data Today?
“…I’d like to issue a not-so-subtle reminder of why we got mixed up in web analytics in the first place. We collect, analyze, and operate in the realm of digital data to understand people and how we as businesses can deliver value to them. To do this effectively, web analysts must humanize their data by telling stories with the numbers and not just reporting more metrics.” John Lovett (Author of Social Media Metrics Secrets)
6 Best Practices for Digital Marketing Reporting Success
“Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients…Many who are new to digital marketing think that reporting metrics is a lot of work. But it’s actually not so difficult, and in fact it is more work to not report metrics and have to scramble together reports last minute.” Adam Singer, Google Analytics
One Social Media Metric You May Have Missed: Community Manager Satisfaction
“If the Community Manager isn’t happy, the community isn’t happy!” Sean Nicholson
Social Data: Stop Listening, Start Thinking
“Using Social Listening platforms alone will never give you valuable audience insights, measure the performance of a campaign or identify relevant influencers. At best it will give you a pretty dashboard that uses very basic segmentation to present the data. The real power of social data comes from manual analysis. In fact I’m a firm believer in the 80/20 rule (80% manual analysis / 20% tool) when it comes to this social data.” Kohlben Vodden, Ogilvy London
From this week’s Twitter Chat on the topic of Influence
Sometimes its good to laugh at yourself…
Many companies don’t reazile they already have an presence that someone else created for them, often times on multiple social networking sites. I always enjoy watching people’s reactions during a social media presentation when I show them their company’s Facebook page that they didn’t know existed..Remember in 1997 when companies were trying to figure out why they needed a website? Its similar but with less choice involved. If someone wants you to have a social media profile, they’ll put it up for you. It might sound threatening, but its the brutal truth. The user has more power than ever before, its minimally mediated and its only growing.