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Monthly Archives: August 2012
Could Social Measurement Platforms Replace Spreadsheets?
Tweet I recently picked up a Gartner paper that questioned the value and relevance of spreadsheets in the age of sophisticated measurement and big data. Like many of you, I’ve grown up with those delightful excel spreadsheets and the funky … Continue reading
Measuring Business Value When Sales Take Place Offline
TweetYou know that you are putting time and money towards social media marketing efforts. You also know (or assume) that some of these efforts must be responsible for sales that are taking place offline. Right? Assume no longer. In our … Continue reading
Posted in CRM, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media Metrics, Social Media Monitoring, Social Snap, Uncategorized, Web Analytics
Tagged business value, CRM, social media analytics, social media marketing, social media measurement, social media measurement tools, social media metrics, social snap, web analytics
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A Dose of Social Media Measurement Wisdom
TweetHere are some insightful thoughts by some of our favorite gurus (old and new) and one, kinda funny smart-ass: Have You Hugged Your Data Today? “…I’d like to issue a not-so-subtle reminder of why we got mixed up in web … Continue reading
One Social Media Metric You May Have Missed: Community Manager Satisfaction
TweetThere is no doubt about it, measuring your social media activities is a critical element of your overall plan, strategy and tactics. Without measurement, you are basically flying by the seat of your pants and you’ll never know whether your … Continue reading
