Are you confused about social media measurement tools? It seems like that term — “social media measurement tool” — is used to describe tools that do everything from managing a Twitter account to monitoring buzz or finding Influencers. Check out our latest article on Marketing Land, Fifty Shades of Social Media Measurement Tools, to cut through the confusion. The article groups tools into five essential categories and lists the primary uses and users, as well as sample metrics, for each category.
(I guess it is clear what the women in our office are reading these days, huh?)