Social media marketers spend a great deal of time poring over engagement data in order to understand the content, channels, and even post timing that generates the best results. But what often gets overlooked in the analysis is the people behind the data. Who is engaging? How often are they engaging? What are they saying?
Find out how to use quantitative and qualitative analysis to build engagement profiles of all the individuals who are connected to your brand in social channels. Check out today’s Search Engine Watch article by Social Snap’s Director of Analytics, Nate Linnell.
For more information on Social Snap’s Top Performer reports (which includes a Top People Analysis) or contact us for a demo.