Measuring Social Media Engagement: Content Marketing Analytics

Content can make or break your social media program.  Pick the wrong content and you might only hear crickets chirping in social channels – which means that you’re wasting time and money. Measuring the social engagement elicited by different types of content can help social media marketers pinpoint what is effective.  Find out how in our Marketing Land article today, Measuring Social Engagement: 3 Ways to Identify High Value Content.


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