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Monthly Archives: May 2012
Social Media Analytics: Understanding the People Behind the Numbers
TweetSocial media marketers spend a great deal of time poring over engagement data in order to understand the content, channels, and even post timing that generates the best results. But what often gets overlooked in the analysis is the people … Continue reading
Measuring Social Media Engagement: Content Marketing Analytics
TweetContent can make or break your social media program. Pick the wrong content and you might only hear crickets chirping in social channels – which means that you’re wasting time and money. Measuring the social engagement elicited by different types … Continue reading
Why Every Social Media Manager Should Be Under 25…or Not.
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The New Google Social Reports: 3 Missteps to Avoid
TweetIt has been a little over a month since Google announced their new social reports and marketers are beginning to get a better sense of what value they actually provide. Although the “platform speak” (as Marshall Sponder calls it) … Continue reading
