How to Calculate 30 Day Facebook Metrics

Facebook Insights data is a treasure trove of analytics insight, but its got one big issue: Data is not provided in monthly or 30 day increments. Instead, Facebook provides, daily, 7 day, and 28 day time segments for all data points. Find out how to translate Facebook Insights data into 30 day metrics and avoid common pitfalls that result in inaccurate 30 day metrics. Read our article on Marketing Land today, More Facebook Insights: How to Calculate 30 Day Metrics.

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