Monthly Archives: April 2012

How to Calculate 30 Day Facebook Metrics

Posted on April 24, 2012 by ndawkins

TweetFacebook Insights data is a treasure trove of analytics insight, but its got one big issue: Data is not provided in monthly or 30 day increments. Instead, Facebook provides, daily, 7 day, and 28 day time segments for all data … Continue reading →

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Influencer Identification & Profiling: 4 Unique Features in Social Snap

Posted on April 19, 2012 by ndawkins

TweetIdentifying Influencers is an important part of social media marketing and a number of companies offer solutions.  Since our cartoon this week is about Influence, I thought it would be a good time to offer a quick overview of Social … Continue reading →

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Social Media Cartoon: When Influencer Identification Goes Horribly Wrong

Posted on April 17, 2012 by Stacy

Tweet If you’re frustrated with your Influencer Identification tool, check us out: Influencer Identification & Profiling: 4 Unique Features in Social Snap

Posted in Influencer Identification, Social Media Analytics, Social Media Cartoons, Social Media Influencers, Social Media Marketing, Social Media Metrics, Social Media Monitoring, Social Snap, Uncategorized | Tagged , , | 3 Comments

Facebook Insights: Metrics Cheat Sheet

Posted on April 10, 2012 by ndawkins

TweetLast month I wrote an article for Marketing Land on three interesting metrics that can be calculated using data from Facebook Insights:  Average Organic Reach Per Post, Average Engagement Per Post, and Engagements Per Engaged User.  These are simple examples … Continue reading →

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Social Media Cartoon: Social Media Metrics Buzzkill

Posted on April 6, 2012 by Stacy

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Posted in Social Media Analytics, Social Media Cartoons, Social Media Marketing, Social Media Metrics, Social Media Monitoring, Uncategorized | Tagged | Leave a comment