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Archives
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Monthly Archives: February 2012
Social Media Analytics: New Social Snap Features Uncover the People Behind the Buzz
TweetOne of my frustrations with brand monitoring data is that it often leaves me with more questions than I started with — particularly questions about who is talking (a customer, a prospect, an opinion leader?) and what happened as a … Continue reading
Pinterest Case Study: “Seeking beautiful experience while shopping”
TweetIf you are responsible for marketing an online store to women 25 – 54 and you have a visual story to tell, Pinterest could be your new secret weapon. Pinterest is a social bookmarking site that allows users to “pin” … Continue reading
Getting Exposure on Facebook in an Edgerank World
TweetWith the news from allfacebook.com that only 17% of fans are reached on average by brands’ posts, marketers are taking a closer look at their Facebook activities and investment. The solution that’s been offered by almost everyone (and especially Facebook) … Continue reading
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