Here are some recent good reads from around the web about social media measurement:
How To Measure Influence (Chris Koch’s B2B Marketing Blog)
Chris Koch makes some interesting points about the industry’s navel-gazing fascination with the concept of “influence” and suggests an alternative approach.
Social Media Monitoring Tools InfoGraphic
This InfoGraphic provides some surprising insights into who is buying social media monitoring tools, how much they pay for those tools, how satisfied they are with their selection, and more. Interestingly, less than 40% say they are truly happy with their monitoring tool and say that their main complaint is that the tool fails to provide reliable, accurate data. Based on a study done by OneForty and Kiss Metrics.
Social Media Measurement Framework
Simplified frameworks seem to be a dime a dozen these days (perhaps reflecting marketers’ growing frustration with the stubborn complexities of social media analytics). This one incorporates purchase funnel metrics, which are important for in-depth analysis in our view (which is why we included them in Social Snap). By Michael Brito of Edelman.
Enjoy!
