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Archives
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Monthly Archives: May 2011
How Social Snap Addresses “The Trouble With Measuring Influence”
TweetEconsultancy’s Chris Lake wrote an interesting post recently (The Trouble With Measuring Influence Via Social Media) in response to The New York Times’ launch of Social List, a new influence measurement tool. He pointed out several areas of weakness in … Continue reading
SM Metric of the Week: Total Audience Engagements
TweetIf you’re looking for a high level measurement of user activity for all of your brand’s social networking pages, total audience engagements is a place to start. Total audience engagements–one of Social Snap’s derived metrics– rolls up all relevant user … Continue reading
Posted in Social Media Metrics, Social Snap, Uncategorized
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Focusing on Influence
Tweet In calculating the influence of a Twitter user to your business, some people simply count the four explicit metrics (# followers, # following, # listed, # tweets) in order to roughly compare User A to User B. Unfortunately, while … Continue reading
Posted in Social Media Metrics, Uncategorized
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Social Media Measurement Roundup
TweetHere are some recent good reads from around the web about social media measurement: How To Measure Influence (Chris Koch’s B2B Marketing Blog) Chris Koch makes some interesting points about the industry’s navel-gazing fascination with the concept of “influence” and … Continue reading
SM Metric of the Week: YouTube Interactions
TweetSM Metric of the Week: YouTube Interactions Here’s the situation: Your brand’s YouTube channel has a spike in traffic; one thousand new visitors are now interacting and watching videos. Some of these visitors are making comments, some are assigning ratings, … Continue reading
Posted in Social Media Metrics, Social Snap
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