Monthly Archives: March 2011

Social Media Monitoring: What It Will (and Won’t) Do For You

Posted on March 15, 2011 by admin

TweetA recent Altimeter study found that 82% of companies will have a social media monitoring solution in place in 2011.  These tools can tools can be very useful in planning, executing, and tracking social media marketing programs.  However, like any … Continue reading →

Posted in Social Media Monitoring | Tagged , , , , | Leave a comment

Human Analysis in Social Media Monitoring: 5 Simple Steps to Navigate a Sea of Records

Posted on March 15, 2011 by admin

TweetIf you’re aiming to tackle social media monitoring, then finding a suitable tool is simple. A stable of popular products offer users the ability to conduct complex searches through millions of historical records. The process generally entails inputting a list … Continue reading →

Posted in Social Media Monitoring | Tagged , , , , , , | Leave a comment

Some Sample Social Snap Metrics

Posted on March 15, 2011 by ndawkins

TweetSocial Snap collects data from many different sources.  Some of the metrics provided in the Social Snap dashboard are taken directly from the source (i.e., Facebook interactions, Twitter followers, positive buzz, social media visits to the web site, etc.).  Some … Continue reading →

Posted in Social Media Metrics, Social Snap | Leave a comment

Social Media Reach: Should It Be Measured?

Posted on March 14, 2011 by ndawkins

TweetHave you heard the argument that social media reach is a metric that either shouldn’t be measured, can’t be measured, or both?  I have (repeatedly) and I’m not buying it. The argument that social media reach shouldn’t be measured boils down to … Continue reading →

Posted in Social Media Marketing, Social Media Metrics | Leave a comment